Icey vs Zentive for Snow Removal: A Snow Tool or a Lawn-and-Snow Platform?

Should a snow company pick Icey or Zentive?

Pick Zentive if snow is your winter season and lawn care, landscaping or tree work is the rest of your year. It keeps the same customers, crews and invoices across seasons, takes card and ACH payments through Stripe, and from its Standard plan adds crew routing, GPS, time tracking, a customer portal and QuickBooks Online. Its plans are Starter, for 1 user, at $51 USD a month billed annually, or $64 billed monthly; Standard, for up to 5 users, at $95 USD a month billed annually, or $119 billed monthly; Growth Pro, for up to 15 users, at $175 USD a month billed annually, or $219 billed monthly; and custom pricing for more users.

Pick Icey if you work only snow and ice. Free forever up to 10 sites and 5 crew. Every feature. Paid plans are priced by sites, from $119 CAD a month for 11 to 35 sites, with every driver included, monthly with no contract. Its per-event rate cards price plowing and de-icing as separate visits, with the salt included in the price or listed separately.

What does Zentive offer snow companies (as of November 2026)?

• A snow removal page. Its snow removal page sells “Dispatch the crew. Document the service. Get paid.” It names itemized quotes for plowing, sidewalks, salt, labor and hauling, for residential drives, commercial lots and HOA sites, with stack zones, access instructions and site hazards on the job, and service photos, time records and billing terms after it.
• Quotes customers approve on their phone. Its quoting lets customers approve from their phone with a tap or an e-signature, tracks each quote from sent to viewed to approved, and turns an approved quote into a scheduled job. Its pricing table lists automated quote follow-ups from Standard, though its Growth Pro plan cards also name them, so ask which plan has them.
• Routes and GPS, from Standard. Its route optimization builds daily routes that factor in drive time and traffic, starts them from your shop, yard or current job, assigns jobs to specific crews or vehicles, keeps routes inside service zones, and pushes route changes to the crew app. Crews get turn-by-turn directions through Google Maps, and the office sees crews on a map with each stop marked complete or in progress.
• A crew app. Its mobile app gives crews the day’s route, work orders with tasks and property notes, photos and clock in and out. Its pages name iOS and Android, and it also runs in a browser on a desktop, tablet or phone. With time tracking, from Standard, crews start and stop the clock on each work order, hours add up by person and by job, and approved hours go to QuickBooks.
• Invoices and payments. Its invoicing makes recurring and batch invoices for seasonal contracts and clients with several properties. Its payments take Visa, Mastercard, American Express and ACH through Stripe, from a Pay Now link on each invoice, with deposits and tips, and autopay from Standard; card payments cost 2.9% + $0.30 each and ACH bank payments 1%, on every plan.
• A customer portal, from Standard. In its customer portal, customers view quotes and invoices, pay, see their service history, ask for more work and leave reviews. Its pricing table lists automated emails and text messages from Standard and two-way text messaging on Growth Pro only, while its snow page says its email and text reminders are one-way, so customers reply by phone or email; ask which applies to your plan.
• Job costing, marketing and equipment. Growth Pro adds job costing from the labor, materials and overhead your team enters, plus email and postcard marketing. Mailchimp connects for seasonal outreach, and its equipment tracking keeps a list of mowers, trucks and tools with service reminders; the pages we read don’t say which plan includes those two.
• Who and where. Founded in 2023, Zentive LLC has its address in Sheridan, Wyoming, offers US-based support by email and phone, and prices in US dollars.

Zentive is open about what its snow page does not do. On billing it says: “Confirm your exact per-push, hourly, per-inch or seasonal calculation and invoice schedule in a demo. This page does not claim automatic snow-depth measurement or tiered storm-rate calculations.” On storms: “No automated snowfall feed, weather trigger or snow-depth dispatch workflow is claimed here.” It asks buyers to confirm depth triggers, weather feeds, geofence checks on service and compliance reports separately. Its own snow removal software list, “Top Snow Removal Management Software”, updated June 30, 2026, ranks Zentive first and gives it one con: “Limited scalability for large enterprises managing hundreds of sites.”

How do Icey and Zentive compare side by side (as of November 2026)?

What would each cost a snow company for one season?

Here are two companies worked through with both price lists, every input stated, in US dollars because Zentive prices only in US dollars.

1. The two companies. Both are snow companies in the United States with a 5-month season from November to March, paying month to month. Company A has 3 people who sign in (the owner and 2 crew) and 40 sites. Company B has 9 people (the owner, 1 in the office and 7 crew) and 30 sites. Both want crew routing and GPS, which start on Zentive’s Standard plan.
2. How Zentive counts. Zentive prices by users, and its FAQ answers how many employees or users can use the app with each plan’s user count, so this example counts everyone who signs in.
3. Zentive, Company A. 3 people fits Standard (up to 5 users): 5 × $119 = $595 USD for the season billed monthly, or 12 × $95 = $1,140 USD for a year billed annually.
4. Zentive, Company B. 9 people is more than Standard’s 5 users, so it is Growth Pro (up to 15 users): 5 × $219 = $1,095 USD for the season billed monthly, or 12 × $175 = $2,100 USD for a year billed annually.
5. Icey. Icey prices by sites, with every driver included. Company A’s 40 sites are in the 36 to 50 sites tier, $129 USD a month for a company in the United States: 5 × $129 = $645 USD for the season. Company B’s 30 sites are in the 11 to 35 sites tier: 5 × $85 = $425 USD. Then cancel for the summer with nothing deleted. In Canada the same tiers are $179 and $119 CAD a month.
6. The result. For the season, Zentive costs $50 USD less for Company A, and Icey costs $670 USD less for Company B. Zentive’s price follows the people who sign in; Icey’s follows your sites.
7. Three things that can move the numbers. Zentive’s pricing table lists “Add Images” on Growth Pro only; if your crews’ photos need it, Company A pays 5 × $219 = $1,095 USD for the season too. When clients pay through Zentive, card payments add 2.9% + $0.30 each and ACH payments 1%, which its snow page says are separate from the subscription. Icey has no card payments, so you collect payment your own way. And every Zentive page we read also shows a “Limited time offer” banner; the pages we read don’t say what it applies to, so ask Zentive for the price you would pay.

Where is Zentive stronger?

• One tool for every season. If you mow, landscape or prune from spring to fall, Zentive keeps the same customers, crews and records when you switch to plowing, and its snow page says landscaping and snow removal can run in the same account with their own services and schedules. Icey is for snow and ice work only.
• Getting paid by card or ACH. Customers pay by card or ACH through Stripe from a Pay Now link on each invoice or in its customer portal, with deposits and tips, and autopay from Standard; card payments cost 2.9% + $0.30 each and ACH bank payments 1%, on every plan. In Icey you record payments by hand; card payments are not built in.
• A customer portal. From Standard, customers view quotes and invoices, pay, see their service history, ask for more work and leave reviews. In Icey you email each site report with a tap, or switch on a once-a-day email.
• QuickBooks Online and crew hours. From Standard, Zentive connects to QuickBooks Online, and crews clock in and out on each work order, with approved hours sent to QuickBooks. Icey exports a CSV file in the format QuickBooks imports, and its job timers record visits, not a person’s hours for pay.
• Job costing, equipment and marketing. Growth Pro adds job costing from the labor, materials and overhead you enter, plus email and postcard marketing. Mailchimp connects for seasonal outreach, and its equipment tracking keeps a list of mowers, trucks and tools with service reminders. Icey has no job-costing, equipment or email marketing tools.
• A lower price for a small crew with many sites. Zentive prices by users, not sites, so a small crew with a long site list can pay less on Zentive than on Icey, as Company A shows in the worked example above.
• Android and the browser. Zentive names iOS and Android apps, and it runs in any modern browser. Icey’s Android app is still in testing, so Android crews use the web app.

Where is Icey stronger, or just different?

• A free plan, not a trial. Free forever up to 10 sites and 5 crew. Every feature. Paid plans are monthly, so you can drop back to Free for the summer with nothing deleted. Zentive has no free plan: its snow page says Zentive “offers a 14-day trial with no credit card required, rather than a permanent free plan”.
• Snow pricing built in. Icey’s per-event rate cards price plowing and de-icing as separate visits, with the salt included in the price or listed separately, or you sell a seasonal contract paid in monthly instalments. Zentive’s snow page says you enter the agreed prices and billing terms, to confirm per-push, hourly, per-inch or seasonal billing in a demo, and that it claims no tiered storm-rate calculations. See per-push vs seasonal vs per-event contracts.
• A storm board, on every plan. Start a snow removal storm or a de-icing storm and dispatch it from one board, with routes optimized for traffic and priority sites first and a live map of every crew. Zentive’s crew routing and GPS start on Standard, and its snow page says your office starts and orders the work. See how to dispatch snow crews during a storm.
• The forecast in the same app. Icey’s Weather Center shows the forecast for your service area, with a “Notify me” alert you can switch on for when the forecast crosses your snowfall trigger. Zentive’s snow page claims no snowfall feed or weather trigger.
• Salt records built for de-icing. Icey logs the product and amount at every de-icing visit, per site, with the visit’s time, GPS, crew and photos, and keeps the amounts in your own records. Zentive’s snow page says to record salt usage in your notes. See how to track salt use per site.
• It keeps recording with no signal. Icey’s Field Mode saves starts, finishes, photos and material logs on the phone with the time the crew tapped them, and syncs when the signal returns. For Zentive, its mobile app page carries a “Works offline in the field” badge, while the same page’s FAQ says the app has “full functionality anywhere with internet access”, and its snow page says to test the exact workflow and device during its 14-day trial.
• A record of each visit, ready for the client. Every completed visit makes a site report with the time and the photos, and each visit keeps the GPS position at its start and finish when the phone records one. See how to prove a crew plowed or salted.
• Every feature on every plan, and every driver included on paid plans. Routes, GPS, photos and site reports are on Icey’s Free plan too, and paid plans are priced by sites, from $119 CAD a month for 11 to 35 sites, so adding crew costs nothing and adding sites can move you up a tier. Zentive’s routing, GPS, time tracking and customer portal start on Standard, its job costing is on Growth Pro, and each plan holds a set number of users, as Company B shows in the worked example above.

Both quote, route crews and invoice, so the real question is whether snow is your whole business or your winter season. See proof of service and salt tracking.

We have not run a storm on Zentive, so we can’t tell you how its app feels on a long night. Test your own workflow and devices during Zentive’s 14-day trial, as its snow page suggests, run your next storm on Icey’s free plan, and decide with your own records.

Who should pick which?

• Lawn, landscape or tree work in summer and snow in winter, in one tool: Zentive.
• You want clients to pay by card or ACH, or to use a customer portal: Zentive.
• You want QuickBooks Online, crew hours and job costing in the same system: Zentive.
• A small crew with a long site list, on a budget: price both; Zentive’s price by users can come out lower.
• Snow and ice only, with up to 10 sites and 5 crew: Icey, free, with every feature.
• Per-event rate cards with de-icing as its own visit, and salt logs per site: Icey.
• Crews who work where the signal drops: test both in a dead zone. Icey’s Field Mode saves starts, finishes, photos and material logs on the phone; Zentive’s pages say different things about offline.
• A landscape company that wants a snow tool for winter only: Icey runs the winter side, and your summer tool stays. They don’t connect to each other, so the office works in two systems.

Sources

• Zentive pricing, checked November 7, 2026: the three plans, their prices billed annually and billed monthly, and the users each includes; its feature table by plan (customer portal, crew routing, GPS, time tracking, job costing, QuickBooks Online, automated emails and texts, quote follow-ups, automatic payments, job attachments, “Add Images”, marketing and two-way text messaging) and its plan cards; its card and ACH fees; its 14-day trial and enterprise pricing; its billing and cancellation terms; and the “Limited time offer” banner its pages show.
• Zentive snow removal software, checked November 7, 2026: what it offers snow companies; its lines on per-push, hourly, per-inch and seasonal billing, storm rates, snowfall feeds and salt notes; its offline line; its prices in US dollars; its demo; and no free plan.
• Zentive mobile app, route optimization and time tracking, checked November 7, 2026: the crew app, its offline badge and its FAQ on internet access, iOS and Android, routes and live crew locations, and hours by work order sent to QuickBooks.
• Zentive quoting, invoicing, customer portal and payments, checked November 7, 2026: approvals by tap or e-signature, recurring and batch invoices, what customers do in the portal, and cards, ACH, deposits and autopay through Stripe.
• Zentive and QuickBooks, integrations and FAQ, checked November 7, 2026: QuickBooks Online on Standard and Growth Pro and the records that move, Stripe, Google Maps and Mailchimp, month-to-month terms and refunds, payment methods, browser access and users by plan.
• Also checked November 7, 2026: Zentive’s home page, About (founded in 2023, the trades it serves, Sheridan, Wyoming), equipment tracking, its snow removal software list and its snow route planning list.
• Icey Software pricing and what Icey does.